Hello, Lebanon. It’s me, your friendly Green Patriot. If you watch the news regularly, then you’re probably aware of the new housing complex called “BeitMisk” in the  Metn region of Lebanon. I will not go into details about the housing complex itself; I am not writing this post as an endorsement or rejection of this project. I am, however, interested in one of its advertisements. The management at BeitMisk states that for every tree they uproot, they will plant ten in its place in order to help restore Lebanon to its former beauty.

I sincerely hope there’s truth behind that statement. Given that Lebanon was once 30% forest and is now 13%, it would certainly help! Aside from being beautiful, trees yield to a cleaner, cooler, and more oxygenated environment. It is definitely wise to plant them. Hopefully BeitMisk will follow through on this. One of the key things I’d like to point out about this initiative is that it is private and citizen-based. I’m not suggesting that it is altruistic or non-profitable; it is done in the spirit of advertising, and we all recognize that. Still, it is an effort that leads to environmental improvement. What I think we can take away from this is that we as private citizens have the ability to improve our environment in any way we can.

By “inserting” environmental initiatives wherever we can, we would end up improving our environment a lot. Some companies could follow suit and advertise on environmental levels. Yet others can use education as a vehicle for environmental improvement.  As an undergraduate, one of my former professors would give us additional credit on our tests if we planted ten trees (we had to show him pictures for proof).  ALL of us chose to do it. As such, in one semester and in one class, that was 300 trees. Imagine how much that could extend over time, and how much assistance that lends to the environment! Imagine how much this assists our health, improves our air, and more?

I have been posting about different environmental initiatives (LRI, BankMed, Byblos Bank, Tripoli Youth, and more) not only to praise them, but to lend ideas to others. Let us make environmental concerns a part of our daily lives.  If you are able to slip in an environmental initiative in a program that you participate in, then you will be doing yourself, your environment, and your country a great service. So let’s do it, Lebanon. Let’s take the time and effort to improve the country that we live in. We can do it, Lebanon!!!

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